Armament Technology Incorporated Partners with Elite Outdoor Sports

Halifax, Nova Scotia - Armament Technology Incorporated (ATI), manufacturer of precision rifle optics and accessories, is pleased to announce a new representation partnership with Elite Outdoor Sports to support continued growth across ATI’s expanding portfolio of premium optics and accessory brands in North America. 

Through this agreement, Elite Outdoor Sports will support sales development, dealer engagement, and customer relationships across ATI’s product lines, including Tangent Theta, SAI Optics and ELCAN commercial programs.

With a dedicated team of 12 sales professionals, this partnership significantly expands ATI’s overall sales footprint and strengthens the company’s ability to support existing customers while continuing to grow its presence with consumers, professionals, and retail business partners alike.

This partnership reflects ATI’s continued investment in the importance of strengthening customer support, expanding market presence, and building closer relationships with our dealers, distributors, and end users.

“Elite Outdoor Sports brings strong industry relationships, professionalism, and a customer-first mindset that aligns closely with our values,” said Trevor Publicover, VP Sales at Armament Technology Incorporated. “Their team will help us in better supporting existing customers while continuing to grow awareness and sales across all ATI product lines.”

ATI emphasized that the agreement is designed to complement and strengthen support for its current customer base while helping accelerate long-term growth initiatives in the commercial, law enforcement, and professional markets. 

Headquartered in Halifax, Nova Scotia, Armament Technology Incorporated (ATI) is a Canadian-owned manufacturer of precision optics and optical accessories supporting military, law enforcement, professional, and commercial customers worldwide. ATI designs, manufactures, assembles, and supports mission-critical optical systems engineered for operational durability, precision, and reliability. 

For more information, visit armament.com

Media Contact: 

Trevor Publicover 
VP Sales 
Armament Technology Incorporated